ALEX WADE

A subtle lift, perfect for adding light dimension around the face or refreshing a few key pieces without a full commitment.

Targeted highlights placed through the top and sides for noticeable brightness and dimension, ideal for maintaining a lower-maintenance blonde.

All-over highlights from root to tip for maximum brightness and dimension. Best for guests wanting a complete transformation or all-over blonde look.

A single-process color applied throughout for full, even coverage. This is perfect for a bold change or a fresh new shade.